Shared language
Product, growth, and data stop arguing about “activation” because the word is defined, versioned, and owned.
Samphanthawong measurement studio
Cross-platform numbers that finally agree.
App analytics only earns trust when iOS, Android, and web describe the same journey. We teach product and growth teams how to align those surfaces without pretending a single vendor can do it for them.
Open the Alignment Atlas — a working map of where most Thai-market stacks drift, and how our flagship studio repairs the drift.
41 product teams currently on the grid
2.7M daily events reconciled last quarter
14 Thai-market launches instrumented in 2025
6 weeks flagship cohort cadence
Flagship studio
Cross-Platform Analytics Alignment
Six weeks with a live product stack: event taxonomy, identity stitching, SKAN and GAID reconciliation, and a dashboard contract your board can actually read. Seats are informational — we do not take payment on this site.
How the grid works
We start with disagreement, not with a tool.
Most teams arrive because iOS revenue, Android installs, and web conversions refuse to add up. The studio treats that mismatch as the curriculum.
- 01
Surface audit
We list every SDK, pixel, and MMP tap that claims to describe the same action, including the ones marketing added without product knowing.
- 02
Taxonomy treaty
Names, parameters, and identity keys are written once. Platforms may implement differently; they may not invent privately.
- 03
Reconciliation desk
Weekly diffs between SKAN, GAID, first-party web, and the warehouse. The goal is a known delta, not a fake 100% match.
- 04
Board contract
One page of definitions your leadership can quote. If a chart is not on that page, it does not travel upstairs.
What stays with you
Alignment is a practice, not a dashboard theme.
Honest deltas
You will still have platform gaps. You will know which gaps are expected for Thailand’s privacy mix and which ones are broken instrumentation.
Vendor distance
The studio is vendor-literate and vendor-sceptical. You leave able to change an MMP without rewriting the product story.
From recent cohorts
Voices from the desk.
“After week three, our iOS and Android ‘trial started’ events finally used the same identity key. Finance stopped building a third spreadsheet.”
Pimchanok L., analytics lead, Bangkok super-app
The taxonomy treaty took longer than our two-person team hoped, and we still argue about one checkout parameter. Even so, the Monday reconciliation sheet is the only meeting we no longer dread.
Client in travel booking, Chiang Mai
★★★★☆
Useful if you already have an SDK in production. Skip it if you are still choosing a stack from a pitch deck.
Arthit · product manager, fintech
The Grid Journal
Notes from live stacks, not vendor blogs.
Why SKAN and GAID refuse to tell one story
Privacy windows, delayed postbacks, and what a Thai iOS-heavy catalogue should expect instead of a blended ROAS fairy tale.
A measurement calendar that respects Thai campaign seasons
Songkran, 11.11, and payday cycles change event volume. Your alignment desk should too.
When the web pixel and the in-app SDK disagree
Hybrid checkout paths are where most ‘fraud’ alerts are actually duplicate identity keys.
Visit the desk
Bring the two reports that do not match.
If you already know which surfaces argue, write to the studio. We reply within two working days and will tell you honestly whether a seat or a reading list is the better next step.