Reviews

Not every delta closed. The useful ones got named.

These notes refer to specific modules from the flagship and shorter programmes. We keep the glowing ones and the awkward ones, because alignment work is rarely tidy.

“The identity stitching week forced us to retire a ‘user_id’ that marketing had been stuffing with email hashes. Painful. Correct.”

Suthida Rattanaporn, Head of Product Analytics · Bangkok

★★★★☆ 4.2 internal alumni score

Signal Desk was dense. I wanted more time on SKAN postback windows and less on warehouse naming. Still use the board contract template every quarter.

Natt · growth, e-commerce

We joined Alignment Atelier as three people who barely shared a Slack channel. The treaty document is now the only artefact legal, product, and performance media all quote. I wish the homework load had been flagged more clearly in week one.

Anonymous client in digital banking

“Field Notes alone was enough to stop our PM from renaming events in Firebase without a version bump.”

Krittin, Chiang Mai

Thailand Market Measurement Cadence helped us plan around Songkran without calling the volume drop ‘attrition’. Short course, very specific, not a general analytics intro.

Mira V. · lifecycle manager

★★★★★

Attribution Without a Single Vendor did what the title promised: we can leave our MMP without rewriting the product story. The lab datasets were messier than I expected, which was the point.

Platform-style note · cohort 19
Two colleagues reviewing documents at a table

Case note · super-app wallet

iOS revenue was ‘winning’ because Android refunds never landed

A Bangkok wallet team entered Cross-Platform Analytics Alignment with a board slide showing iOS outperforming Android by 31%. The Surface Audit found Android refunds posting to a warehouse table that the executive dashboard did not read. SKAN delayed postbacks made the iOS side look even cleaner.

By week five the team presented a known delta: iOS still converted slightly higher after refunds, but the gap was 9%, not 31%. They kept the MMP. They retired the slide. One mild reservation from their CFO: the studio did not rebuild the Looker model — that remained internal work.

Team discussion around a laptop in a bright room

Case note · fashion retail app

Web pixel and in-app checkout counted the same order twice

A multi-brand retailer running Thailand Market Measurement Cadence plus a Signal Desk seat discovered that hybrid checkout — browse on web, pay in-app — minted two purchase events with different identity keys. 11.11 volume made the double-count look like a record campaign.

The treaty introduced a checkout_surface parameter and a first-touch identity rule for that path only. Campaign reporting dropped 18% overnight. Performance media was unhappy for a week; finance was not. The team still uses Continuum Seat when a new mini-app storefront appears.