Surface audit
You list every tap that claims to describe activation, trial, purchase, or refund — including the marketing tag nobody owned. Homework is a one-page inventory, not a slide deck.
Flagship · Bangkok ICT evenings
Cross-Platform Analytics Alignment
Six weeks with a live product stack. You leave with a versioned event treaty, a known delta between iOS, Android, and web, and a one-page board contract. You do not leave with a vendor certificate.
Learning outcomes
- Inventory every SDK, pixel, SKAN stream, GAID path, and warehouse table that claims the same user action.
- Write a taxonomy treaty with versioned names, parameters, and identity keys.
- Produce a weekly reconciliation sheet that names expected privacy gaps versus broken instrumentation.
- Present a board contract: definitions that may travel upstairs, charts that may not.
- Change or leave an MMP without rewriting the product narrative.
Informational seat
Signal Desk: THB 28,500 per person. Alignment Atelier (up to four seats on your stack): THB 96,000. This page does not take payment. Invoices are arranged offline. See seats and refunds.
Siriwan Kittisak
Former measurement lead at a Bangkok super-app. She still runs Monday diffs for two alumni teams and refuses to teach click-ops inside a single ads manager.
Modules
Taxonomy treaty
Names and parameters are written once. Peers try to break the document. We version it the way engineers version APIs, because that is what it is.
Identity islands
Device IDs, hashed emails, guest checkout, LINE mini-app accounts. You decide where stitching is honest and where it invents users.
SKAN, GAID, and first-party web
Privacy windows, delayed postbacks, and ICT campaign clocks. The goal is a known delta, not a blended ROAS fairy tale.
Hybrid paths
Browse-on-web, pay-in-app. Duplicate purchase events. The week most retail stacks discover their record campaign was a double count.
Board contract
One page of definitions. If a chart is not on that page, it does not travel upstairs. Graduation is the presentation of that page to a sceptical peer.
FAQ
Do I need an MMP already?
Yes, or an equivalent first-party pipeline. The studio is a poor fit if you are still comparing pitch decks. Bring two reports that disagree.
Is the course in Thai or English?
Materials are English. Office hours run in Thai and English. Bangkok ICT is the studio clock.
Will you certify me on a vendor UI?
No. This is a real limitation: we do not teach Meta Ads Manager click-ops, Google Ads UI drills, or any single MMP’s certification track. If that is what your manager requested, this flagship will disappoint them and we would rather you know now.
Can a two-person team keep up?
Signal Desk is sized for one committed analyst. Two-person teams usually take Alignment Atelier so the treaty is not written by whoever stayed late.
What if our warehouse engineer cannot join?
You can still finish, but the board contract will list warehouse work as an open delta. We will not pretend a Looker model got rebuilt in class.
Reviews from this flagship
After the hybrid-path module, our 11.11 ‘record’ shrank by 18%. Performance media sulked. Finance did not. I still think week one’s inventory homework was longer than advertised.
Client in fashion retail
“Siriwan stopped us inventing users to close a SKAN gap. That sentence alone paid for the seat.”
Worawit T., data lead · Bangkok
★★★★☆
Strong on identity keys. Light on dbt. Bring your own warehouse person or accept that gap.
Ploy · Phuket, remote seat
Ask about a seat
Tell us which two surfaces disagree. We reply within two working days.